الميديا الجديدة و البعد الماكرو ثقافي للإنسان الرقمي : دراسة في اتجاهات الأفراد نحو استخدام النيوميديا و علاقته بتغيير الهوية الثقافية

Abstract EN

New media represents a technical facet of our modern social life.

It’s a new space that permits people communication and guarantees an instantaneous access to information and also a capitalized knowledge share in a networking shape of usage.

The ergonomic improvements, scopes and scales of this usage are changing constantly.

Innovations are particularly tangible in the domains of social needs of connectivity; communication; socialization; entertainment and had been extended to a more global uses as governing; development; diplomacy and business activities.

?? This article is about understanding the attitudes about the use of those tools and how it challenges the characteristics of cultural identity by creating a convergence of new media and globalization among new experiences for human beings.