تحليل العلاقة بين مبادئ المواصفة القياسية ISO 26000 و سمعة المنظمة : دراسة تحليلية لآراء عينة من المديرين في معامل الإسمنت في مدينة السليمانية

Abstract EN

The purpose of this research is to identify the nature of the relationship between the principles of ISO 26000 and the dimensions of organization’s reputation as long as the adoption of the principles of the standard is the responsibility of the organization for the effects of their decisions and activities that are detrimental to society and the environment and determines the contribution of organizations in the process of sustainable development and welfare of society.

Further more it enhances the organization's reputation in the business world.

To achieve this goal, the researchers adopted an analytical descriptive approach based on explanation, analysis and interpretation by reviewing the relevant literature and using the questionnaire as a main tool for collecting data.

A number of tests were carried out before and after distributions of the questionnaires to a sample of managers in the cement factories in Sulaymaniyah - Iraq to verify the veracity of the questionnaire and its validity in measuring their variables, which are the principles of the standard as a separate variable.

Standard deviations, correlation coefficients, and simple correlation analysis of the variables in the research.

In conclusion of their analysis, the researchers concluded that there is a significant correlation between the two variables.

In the light of the findings of the researchers, a number of recommendations were presented, hoping to be used by research organizations, the most important of which is that the responding organizations should implement the necessary indicators to implement the principles of the standard and According to the market potential in which it operates, in order to improve its ability to provide products that enhance its reputation among customers.