Factors influencing Jordanian consumer’s intention to purchase branded product : a viewpoint of Yarmouk University student in Irbid city
Other Title(s)
العوامل المؤثرة على نية المستهلك الأردني لشراء المنتجات ذات العلامات التجارية من وجهة نظر طلاب جامعة اليرموك في مدينة إربد
Author
al-Azzam, Abd al-Fattah Mahmud
Source
Zarqa Journal for Research and Studies in Humanities
Issue
Vol. 18, Issue 3 (31 Dec. 2018), pp.552-560, 9 p.
Publisher
Zarka Private University Deanship of Scientific Research and Graduate Studies
Publication Date
2018-12-31
Country of Publication
Jordan
No. of Pages
9
Main Subjects
Abstract EN
The aim of this research is to identify the influencing of country of origin, style, store environment, and perceive quality on consumer’s intention in purchasing branded products.
A questionnaire survey was used in order to collect data from respondents.
Sample of this research was at Yarmouk University students in Irbid.
Furthermore, a total of 500 valid questionnaires were collected and analyzed using SPSS.
The findings demonstrated that country of origin, style, store environment, and perceive quality were significant and positively related to the purchasing of branded products.
As a result, marketers, retailers and manufacturers need to develop effective strategies to meet these values among potential users in Jordan.
However, this research contributes to both the literature and the practitioner as the results, particularly in the most important variables that can help companies develop their strategies to further enhance the user's intention in buying branded products.
American Psychological Association (APA)
al-Azzam, Abd al-Fattah Mahmud. 2018. Factors influencing Jordanian consumer’s intention to purchase branded product : a viewpoint of Yarmouk University student in Irbid city. Zarqa Journal for Research and Studies in Humanities،Vol. 18, no. 3, pp.552-560.
https://search.emarefa.net/detail/BIM-852783
Modern Language Association (MLA)
al-Azzam, Abd al-Fattah Mahmud. Factors influencing Jordanian consumer’s intention to purchase branded product : a viewpoint of Yarmouk University student in Irbid city. Zarqa Journal for Research and Studies in Humanities Vol. 18, no. 3 (2018), pp.552-560.
https://search.emarefa.net/detail/BIM-852783
American Medical Association (AMA)
al-Azzam, Abd al-Fattah Mahmud. Factors influencing Jordanian consumer’s intention to purchase branded product : a viewpoint of Yarmouk University student in Irbid city. Zarqa Journal for Research and Studies in Humanities. 2018. Vol. 18, no. 3, pp.552-560.
https://search.emarefa.net/detail/BIM-852783
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 559-560
Record ID
BIM-852783