Le processus d’achat d’une voiture familiale neuve-un eclairage par les modeles d’equations structurelles

Abstract EN

This study focuses on the process of buying a new car.

It seeks to verify the role of sustainable involvement in the purchasing process within Algerian families.

The main hypothesis of our research was tested with a sample of 210 families.

The data was analyzed using structural equation models.

The main findings from this study show that identifying the cognitive and / or affective purchase process adopted by family members may be a relevant variable in segmentation and targeting.