دور الإبداع في إبراز ميزة تنافسية في منظمات الأعمال

Abstract EN

Today the world knows about changes of economic globalization and what that meant, the universality of market-based supply systems that allow the distribution of products all over the world at a particular time, and that by taking advantage of economies of distance and amounts offered by the transport systems, the trend towards Standardization of educational programs, leading consumers to request their Similarly, the liberalization of international trade leads to a global presentation of sufficient products, reduce trade barriers and the establishment of international standards to promote economic integration more and more.

From there into the business have to review the modalities of conduct; in order to adapt to the competitive environment characterized by relying on new technologies, the existence of institutions seeking to learning and knowledgeproducing, the emergence of a huge amount of new products, Total Quality Management, increasing rates of innovation and technological change and competition Acute.