دور الإبداع التسويقي في تحسين الصورة الذهنية للمؤسسة : دراسة حالة مؤسسة كوندور إلكترونيكس

Abstract EN

This study aims to evaluate the role of innovation in mareting mix elements in improving the mental image of Condor Company, and in order to achieve this objective, a questionnaire was developed and distributed in - Algeria, The main Findings of the study were - There are statistical significant differences of the mental image dimensions attributable to the sample demographics.

- There is a significant impact of the total marketing innovation on the total dimensions of mental image