المفردات التشكيلية للزخارف الإسلامية المستحدثة كمدخل لإثراء تصميم الملصق الإعلاني في مكة المكرمة

Abstract EN

This study is among the key elements that should be available in the design of the label and the holy place in which this advertising poster published or guidance or guidelines, as Research shows characteristics that must be characterized by the label in general design, because of its characteristics and features unique to no other other means of advertising, and the observance of the rules and principles and conditions to be met to highlight those characteristics, in terms of the featured performer during the printing methods and techniques that give plastic with special effects on the design values, using the vocabulary of Fine decorations Islamic novel.

Which relies decorations and various other art forms used by the designer to highlight the idea of advertising on the color spaces objective and processors, Kalastaanh graphics effects offered by electronic computer programs Software and the offer of modern solutions designed through the use of networks and in contact ...

etc., And other technical elements needed to formulate and creativity of an art form to an innovative design, which may be written in the form of fees or graduated or Arabic writings line or symbolic decorations.

The design of the label in the process of communication to express the identity of the degree of efficiency higher than the efficiency of the words that make up the ad text, leading to an ad message across to the public quickly and in a manner convincing and impressive.