ترتيب متطلبات الزبائن باستعمال طريقة "مركز عدد مبهم" : دراسة حالة مصنع ندرومة للأثاث بتلمسان

Abstract EN

The Quality function deployment is an integrated organizational method aiming to satisfy the customer by translating his requirements into measurable features that will allow the implementation of the continuous improvement of products and processes.

The research aims to find the best possible ways to rank the customer requirements of Nedromeubles Tlemcen firm.

Data collected from customers is very valuable in it crude form, and represents a challenge for the decision maker who is responsible to preserve its specificity by looking at the simplest way to analyze and treat it.

In this area, “Fuzzy Sets” are the most important and the most successful modern meth ods used in the decision making process and relies much on linguistic terms also described as “Triangular Fuzzy Numbers”.

We apply the “Fuzzy Sets” represented by fuzzy numbers to rank the customer requirements on the bedrooms product, results showed that the customer was willing to pay a higher price for a more attractive product with better appearances that could influence his senses and preferences.

This is due to the evolution in his needs and desires.

It is therefore imperative for Nedromeubles to accommodates and satisfy the new needs in order to maintain a competitive advantage.

This will not be possible without modernizing its resources and improving its management and address key elements in its bedrooms product such as: design, color, aesthetic, buying habits and motives…etc.

The new product must be tailored to meet changes in customer’s requirement