وعي المستهلك الجزائري باستخدام تقنيات التسويق الفيروسي كأداة لتنشيط السياحة في الجزائر : دراسة ميدانية تحليلية

Abstract EN

The purpose of this research is to explore the Algerian Consumers’ awareness of the use viral marketing techniques (Email, Video, Social Media, Forums and Blogs) to motivate tourism in Algeria through the information acquiring and Sharing.

In order to achieve these objectives, a survey study was conducted by developing and Distributed electronically at the level of the national territory, on a convenient sample of 427 respondents.

Many statistical analysis methods were used to test the hypotheses of this study such, ANOVA one way, Mean, Standard Deviation and One Sample T Test.

The main Findings of the study are:* There is a significant Statistically differences in the degree of Awareness of Algerian Consumers’ of the use viral marketing techniques to promote tourism services in Algeria due to their Age, educational level and income ; Social Media are the most used tool to acquiring the information and sharing it, while forums are the lesser used tool of viral marketing techniques; The results of this study demonstrate that the Social Media is the most effective techniques of the viral marketing techniques to promote the Algerian tourism services.