دور البيع الشخصي في تحفيز الشراء لدى العملاء : مدخل التأثير المندرج

Abstract EN

The aim of this study is to highlight the role of personal selling in motivating the purchase of customers according to the approach of the impact that reflects the stages of psychological impact from the customer's perception of the message to the behavior of the purchase, as the personal sale is one of the important means within the elements of marketing communication, (Advertising, sales promotion, public relations and direct marketing).

A personal, direct and interactive communication relies on activating the sales dialogue to get an immediate response from the customer and interact with him in order to stimulate the purchasing behavior and then make a strong relationship for long time with the client.