La publicité défi et réalité

Abstract EN

This article discusses the reality of advertising through various media and offers an analytical aspect since the emergence of the term at the beginning of the 19th century to the present day.

Other part also refers to issues of the challenges for the development of this activity globally through excruciating competition between the different leaders in this field.

It also highlights the most important dilemmas raised in this field through studies that have addressed this topic