The influence of internal marketing on talents management +through employer branding

Abstract EN

Organizations are developing and projecting a brand image that echoes its values and philosophy and supports their talent management needs by attracting the right talent.

The paper presents internal marketing and employer branding as key elements determining effective talents management.

The researchers review the existing literature to construct the theoretical model shows the impact of internal marketing activities in term of recruitment system, development, internal communication, empowerment, motivation system, and customer orientation on talent management through employer branding goals.

Which divided into two aspects: organizational value (organizational image) and employee's value (employee involvement), and the balance between employee and employer expectations.

These goals are the best determination of effective talents attraction, discover, and retention