الإعلام الصحي في دولة الإمارات من المنظورين الأكاديمي و الطبي : دراسة استطلاعية ميدانية

Abstract EN

Health media seeks to increase public awareness of the health issue, influence people’s behaviors and refute misconceptions.

The objectives of health media can be realized only if media institutions adopt a clear strategy for health education.

The main question posed in tins research is: what are the foundations of good health media from academic and medical perspectives? Some of the findings included: the agreement among respondents to focus on specific diseases in the UAE, the importance of prevention by spreading awareness as an objective of health media in the UAE.

and encouraging people to adopt good health behavior by using the available media.

The researcher also recommends that the subjects of health programs and media campaigns must stem from the UAE society.