La relation entre l’identité de la marque et la fidélité des clients : test et validation empirique

Other Title(s)

The relationship between brand identity and customer loyalty : test and empirical validation

Joint Authors

Binshinhu, Sidi Muhammad
Guirrish, Binallil

Source

Journal of Economic and Financial Research

Issue

Vol. 4, Issue 2 (31 Dec. 2017), pp.861-881, 21 p.

Publisher

Université Larbi Ben M'hidi Oum el-Bouaghi Faculte des Sciences Economiques Commerciales Sciences de Gestion

Publication Date

2017-12-31

Country of Publication

Algeria

No. of Pages

21

Main Subjects

Business Administration

American Psychological Association (APA)

Binshinhu, Sidi Muhammad& Guirrish, Binallil. 2017. La relation entre l’identité de la marque et la fidélité des clients : test et validation empirique. Journal of Economic and Financial Research،Vol. 4, no. 2, pp.861-881.
https://search.emarefa.net/detail/BIM-862666

Modern Language Association (MLA)

Binshinhu, Sidi Muhammad& Guirrish, Binallil. La relation entre l’identité de la marque et la fidélité des clients : test et validation empirique. Journal of Economic and Financial Research Vol. 4, no. 2 (Dec. 2017), pp.861-881.
https://search.emarefa.net/detail/BIM-862666

American Medical Association (AMA)

Binshinhu, Sidi Muhammad& Guirrish, Binallil. La relation entre l’identité de la marque et la fidélité des clients : test et validation empirique. Journal of Economic and Financial Research. 2017. Vol. 4, no. 2, pp.861-881.
https://search.emarefa.net/detail/BIM-862666

Data Type

Journal Articles

Language

French

Record ID

BIM-862666