تخطيط سياسات الاتصال التسويقي في المؤسسات المنتجة للإلكترونيات بولاية برج بوعريريج

Abstract EN

The organizations that produce electronic products, seeking centrally, from the communication process to achieve an effective impact at the other end, and the creation of a conviction and acceptance of the content and the content of the communication message realized, there and because more than one message is received, and more than one piece of information requires the transfer to other, as well as must be accurate response of all this, and the other in the communication process, the question of development of communication skills, and planning for the communication process of the highlights of the duties of those responsible for marketing communications, in those institutions, and through the possession of a good knowledge about the market response; each means of promotion, selection tools appropriate, and to find the appropriate mix between those tools to reach the objectives.