دور المعرفة في عملية التشخيص الاستراتيجي التسويقي بالمؤسسة الاقتصادية : دراسة حالة مؤسسة كوندور للإلكترونيك بولاية برج بوعريريج

Abstract EN

This study aimed to identify the role and the importance of knowledge in strategic marketing diagnostic process, which requires in-depth research, knowledge and capacity to diagnose and analyze all of the internal and external environment of the organization, and to achieve the objectives of the research process questionnaire was developed and distributed to a sample of managers, tires and heads of departments of the Foundation Condor for Electronic Bordj Bou Arreridj province.

The adoption of )35) from a questionnaire distributed , and statistically analyzed the answers to the questionnaires show that the organization's decision-makers are aware of the importance of using knowledge and employment in strategic marketing diagnostic process.

The study also showed a significant effect relationship between knowledge and the process of strategic diagnosis.