دور التشخيص الاستراتيجي في نجاح برنامج تأهيل المؤسسة

Abstract EN

Strategic diagnosis is an important process, carrying out a strategic diagnosis using a SWOT analysis will help the enterprise to discover its set of strengths, weaknesses, opportunities and threats that may face in the external environment; it is one of the main stages of the upgrading program.

This program has been adopted to face the dangers of economic openness and competition challenges.

The aim of this paper is to identify the strategic diagnosis, its importance, its types and components and that will be presented in the first chapter.

The second chapter will introduce the upgrading program in the economic enterprise; the last chapter presents the role of strategic diagnosis in the success of the upgrading program.