أثر تطبيق سياسات التسويق الداخلي على رضا العاملين في البنوك الجزائرية : دراسة حالة القرض الشعبي الجزائري CPA

Abstract EN

This study aims to identify the extent of implementation of the CPA bank for internal marketing policies (recruitment, training, incentive, internal communication) and its impact on the satisfaction of employees.

The results of study, find that the bank under study, applies internal marketing policies, except for incentive system, which is considered by employees as inefficient and unfair.

Moreover, the study find that there is relationship between those policies and the level of job satisfaction