الابتكار في مجال ترويج الأنشطة و الفعاليات الرياضية : دراسة ميدانية في نادي دهوك الرياضي
Joint Authors
الديوه جي، أبي سعيد أحمد
المهتدي، منذر خضر يعقوب
Source
Issue
Vol. 2015, Issue 2 (31 Jan. 2015), pp.9-35, 27 p.
Publisher
Publication Date
2015-01-31
Country of Publication
Algeria
No. of Pages
27
Main Subjects
Business Administration
Marketing
Sports sciences and physical education
Abstract EN
The Sports activities and products offered by Sports organizations, like any product offer production and service organizations, they are products combine the goods and services at the same time.
The outputs of sports clubs today not only for entertainment and leisure, but exceeded in order to enter in the world of industry, and lend their support to the national economy, because of its great importance in the financing of strategic projects current and projected that that will do the economic movement, and the reduction of unemployment and employment Category youth in various fields, as well as consolidating the social and economic relations between the countries of the world, and also to increase cultural awareness among members of the same society.
The concept of innovation, especially innovation catalog was apparent in many of the Sports Clubs, particularly those that possess considerable resources, and Technologies, expertise and management, they seek to excellence in providing products of the activities and sporting events through the introduction of continuous improvements, the product shows the framework of a new fit the needs of public sports and desires, as well as benefit from the accumulation of information and experience in the Marketing of these products and choose effective way to promote it.
This research and through the methodology, and the theoretical framework and field highlights the reality of the availability of innovation in the field of promotion activities and sporting events in Duhok Sports Club and support it, and to address the obstacles that surround the process of innovation and marketing promo.
American Psychological Association (APA)
الديوه جي، أبي سعيد أحمد والمهتدي، منذر خضر يعقوب. 2015. الابتكار في مجال ترويج الأنشطة و الفعاليات الرياضية : دراسة ميدانية في نادي دهوك الرياضي. مجلة الابتكار و التسويق،مج. 2015، ع. 2، ص ص. 9-35.
https://search.emarefa.net/detail/BIM-864584
Modern Language Association (MLA)
الديوه جي، أبي سعيد أحمد والمهتدي، منذر خضر يعقوب. الابتكار في مجال ترويج الأنشطة و الفعاليات الرياضية : دراسة ميدانية في نادي دهوك الرياضي. مجلة الابتكار و التسويق ع. 2 (كانون الثاني 2015)، ص ص. 9-35.
https://search.emarefa.net/detail/BIM-864584
American Medical Association (AMA)
الديوه جي، أبي سعيد أحمد والمهتدي، منذر خضر يعقوب. الابتكار في مجال ترويج الأنشطة و الفعاليات الرياضية : دراسة ميدانية في نادي دهوك الرياضي. مجلة الابتكار و التسويق. 2015. مج. 2015، ع. 2، ص ص. 9-35.
https://search.emarefa.net/detail/BIM-864584
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن ملحق : ص. 34-35
Record ID
BIM-864584