مستودعات البيانات كأداة لتميز القرارات التسويقية في منظمات الأعمال : عرض تجارب ناجحة لبعض المؤسسات العالمية

Abstract EN

This research work aims to show that the Data Warehouse has made the marketing systems distinguishable aspects in business organizations.

That said, it must be noted, one is able to see the relation between the marketing information systems and the competitive advantage, as well as to look at the correct marketing decisions.

Additionally, given that it is tool in marketing information systems, Data Warehouse is such that it makes the decisions the most distinguishable aspects in business organizations decisions.

Relatedly, the research work seeks to document how such tool has been a successful and efficient in experiments conducted in some international companies.

The research findings showed that marketing decisions are characterized by the use of Data Warehouse, which is a set of huge amount of data measured by Tera-Byte resulting from great transactions utilized by business organizations.

Moreover, it relates between its major system and sub-systems.

Thus, the Data Warehouse influenced the design methods and decisions making such that it has a major role in both the Query Processing Language (QPL) using the Structure Query Language (SQL) and Online Analytical Processing (OLAP), which seeks to support the information crucial for decision support systems.

Also, the case studies of some international companies showed that the use of innovation in marketing information systems by means of Data warehouse leads the marketing decisions to be distinguishable aspects in business organizations.