قدرة المشاريع صغيرة الحجم ذات التوجه الريادي على تطوير استراتيجيات تسويقية تنافسية : دراسة تحليلية في مجموعة مختارة من المشاريع صغيرة الحجم بمدينة الجلفة

Abstract EN

This study aims to clarify the capacity of small-sized enterprises to develop marketing strategies to achieve competitive leadership, the study tested a hypothesis: there is no effect of a statistical significance at the level of a p-value (α≤0.05) for small-sized enterprises that have an orientation of leadership in their capacity of developing a marketing competitive strategies, the population of our study was contained all small-sized enterprises (companies) with (10 to 49 of employees), these companies are activating in sectors like: trade and services, transport and food industries, which are registered in the Direction of SMEs and investment promotion of Djelfa city, our study sample was (81) of small-sized enterprises, we found that there is a significant impact to adopting the small-sized projects have an orientation of leadership in the development of a marketing competitive strategies,