Social media and its value to local restaurants in Egypt

Abstract EN

The social media has become the most important tool for marketing.

However, measuring the effect of using social media pages on local restaurants’ productivity and benefits is still lacking in Egypt.

Eighteen local restaurants located in Cairo, Alexandria and Mansoura were used to identify opinions of restaurant owners or managers about measuring the effectiveness of using social media pages on their restaurants’ performance, along with a customer questionnaire to explore to what extent they used social media to choose their local restaurants.

The results showed that social media pages are becoming one of the most important marketing tools in local restaurants; and cheaper than traditional marketing tools.

As a result, it is very important for restaurant managers to focus on social media pages to establish successful relationships with their customers.