تأثير وسائل الإعلام الأجنبية على السلوك الاستهلاكي للشباب الجزائري تجاه الأطعمة الأجنبية : عينة من ولاية معسكر

Abstract EN

This study aims at identifying the influence of foreign media American on the consumer behavior Algerian youth towards foreign foods.

For this purpose, the study included a sample of young people estimated at 130 individuals in the state of Mascara.Through the use of statistical methods such as percentages, mean, standard deviations for the analysis of sample characteristics, calculating the stability and validity of the scale using the alpha-cronbach coefficient, and the simple linear regression method through the SPSS program, to test the hypothesis of the study an impact was found the American media on the consumer behavior of Algerian youth towards foreign foods