تأثير صورة بلد منشأ العلامة التجارية على مصادر قيمة العلامة التجارية

Abstract EN

The purpose of this study is to measure the effect of the country‐of‐origin image on brand equity.

dimensions and provides empirical evidence of the multidimensionality of consumer based brand equity, supporting Aaker´s conceptualization of brand equity.

The present research also enriched brand equity building by incorporating the perceived quality and brand awareness and brand image and consumer brand loyalty.

Through the purchase of certain marks from the smart mobile phones in Algeria, by taking a simple random sample of 200 respondents, Confirmatory factor analysis found that this concept is multidimensional.

And It has been finding a positive relationship between country of origin image and these brand equity.

dimensions.