دور الترويج الابتكاري في توجيه سلوك العملاء

Abstract EN

Innovation promotion is one of single topical, referring to special and renewed mix marketing, as it reflects the new face of performance based on the creation, diversify, and the renewal of methods and means of communication, and by exposing unusual ideas and practices characterized by its efficient, gravity, and exclusivity in a manner of offering an innovative mix marketing promotion, include a number of elements (innovation in advertising, innovation in personal sales, innovation in stimulating sales, innovation in publishing), characterized by being an integrated and consistent aims to create customer curiosity to get to know and assay the service , and then adopted, because of that we can say that the innovative promotion is the address and contact with the emotions and the mind in the same time, characterized by easy being in terms of the quality of the information directed to the customer, and hard to copy it, all of that can make organization enable to influence the behavior of their customers, in whole process of buying and after it.