المجتمع المحلي و الخدمات التأمينية : نحو استراتيجية تسويقية ناجحة

Abstract EN

The aim of this paper to try to address identification of marketing insurance concepts as a marketing activity however, because of its great importance in the areas of local development, and thus there has been a significant trend towards the study of the insurance service and identify the concept and nature, which encourages many specialists in the field of management organizations service to give great importance to them.

Therefore we decided to go into the content of the marketing of insurance services as one of the pillars of upgrade demand for marketing activities in the field of insurance services