دور اليقظة الاستراتيجية في خلق الميزة التنافسية

Abstract EN

The Major advances in technological innovations, consumer tastes, and substantial movement of markets and competition have led many companies to find a difficult to cope with.

In order to accomplish this company’s recourse to techniques and methods such as strategic vigilance that is one of these techniques to bring the company the environment and to help for identify and analyze it.

Strategic vigilance is an essential system to cope with competition as it helps the company adapt to the variables in the competitive environment and anticipate future changes in order to take the competitive decisions to give its products competitive form for the continuity and the achievement of objectives.

Strategic vigilance plays a big role in providing the necessary information about anything that affects to company's competitiveness and helps managers to shape the competitive form allowing the company to be competitive and achieve its objective.