التحالفات الاستراتيجية كآلية لدعم الإبداع في المؤسسة الاقتصادية : مع الإشارة لنماذج دولية

Abstract EN

The primary goal of this research is to demonstrate the importance of the search for new ways and unconventional to competition and find place in the market competition, and Now there is a new concepts which is: alliances as an alternative to a strategic choice between economic institutions, they aims to share experiences, markets, resources, or take advantage of the capabilities, it's became (Alliances) an option that gives a new ocean to institutions and ways of cooperation instead of competition and create new market space for each allied parties.

and then we'll try to highlight some cases of the strategic alliance between the world's major companies; with reference to Algeria; and the needs to follows this approach in order to promote competitive Algerian economic institutions at the regional and international market level.