بلاغة جمهور الخطاب الإشهاري : ومضة إشهارية على الفايسبوك-أنموذجا

Abstract EN

If the oldrhetoricwasinterested in the eloquence of speech and the speaker, and did not care about the listener,but nowdays, thereis a new tendency to take on the responsibility the speech réception of individualor the audience in what has becomeknown as "rhetoric of the public," this trend ha been known and know it and applied by Manyresearchers in the theprivate and public lives of people, perhapsthanks to the Egyptianresearcher "Imad Abdul Latif" Fromthis point of view, thisresearchcomes to contribute to the definition of thisproject, taking a flash of publicity for the communications company " OoredooAlgérie", whichwasbroadcast on Facebook, as an example, in order to know therhetoric of the public by this type of social networking.

So.wetooktheircomments and weanalysed,classifiedit in order to determine the extent of interest of the public on Facebook publicity, and how theyappearaffected by it.first,wewill talk about the rhetoric of the public , second,the public discourse, and finally the reception of the audience of Facebook to this speech by monitoring how theirresponses.