تسويق صور الإقليم السياحي : دراسة حالة الإقليم العنابي

Abstract EN

Nowadays, tourism territories need to adopt effective marketing strategies in order to highlight their tourism features and building a good image that reflects their unique identity.

It requires constant work and investment in all efforts to achieve this aim.

Research and experimentation remains about finding the appropriate and effective mix of tourism marketing methods and techniques to be employed in evaluating and promoting these ingredients and to make a value for their tourism image to become a favorable destination for tourists from different parts of the world.

Through this article we will highlight the contribution of marketing and its effective role to build a good territory image in the context of attracting tourists.

The study has tended to take the territory of Annaba as a concrete sample due to its huge tourism infrastructure and various areas of tourism activity.