دور التلفزيون في الحفاظ على الثقافة الشعبية : حصة "أماشهوا" أنموذجا

Abstract EN

The articfe aims to show the rofe of television in reviving Popular culture and attention to it as one of the components of national identity.

To this end, I chooses to study "Amachahou" show, which is classified as one of the programs that highlights culture and folkfore.

I emphasized on the role of this TV show in preserving the popular culture, 6oth physical and non physical.

The study showed that the television through Amachahou" show preserved the Amazigh culture of loss and disappearance and it also contributed to highlight the cultural diversity of the region, thanks to its material and human resources that abound in it.