قراءة تشخيصية فكرية لميكانيزمات نمو الابتكار التسويقي في المؤسسة الاقتصادية الخدمية

Abstract EN

This research paper aims to highlight the importance of service marketing innovation for the service organization and the most important catalysts and forces in the internal and external environment of the service institution that drive towards it.

Where service marketing innovation is the cornerstone of the success of any pioneering marketing business in the service industry, especially in the face of fierce competition, technological development, and increased awareness and learning of consumers.

It can be said that the marketing innovation of services did not come from a vacuum or an institutional luxury.

It is a result of internal and external forces and incentives, all of which were created to produce the marketing practices of the modern service institution, which are aimed at promoting and facilitating the lives of customers and beneficiaries.

Sustainable competitiveness.