تثمين التراث الثقافي لولاية أدرار : مقاربة تسويقية

Abstract EN

The aim of this research is to determine the true meaning of the cultural heritage and to investigate the various economic advantages could be realized through the involvement of the cultural heritage in the tourism offer.

The research indeed tries to conceive a mix marketing design specific to the cultural heritage of Adrar City.

The methodology adopted by the research is the descriptive approach which is suitable to analysis the multidimensional issues.

The approach mentioned seeks to figure out the relationship between the variables included.

The research concluded that the cultural heritage has a remarkable value more than what could be expressed by a monetary valuation.

It also emphasizes the importance of exploiting the cultural heritage in an attempt to realize economic benefits as: the diversification and the enrichment of the tourism offer, the realization of direct and indirect revenues, the enhancement of the local investment and creating jobs.