التصميم الوجداني للمنتوجات : النماذج التنظيرية و طرق القياس

Abstract EN

The present paper aims to highlight the role of emotion in the design of products, throughout three main axes: (1) introducing the concept of emotional design of products (2) describing the theoretical models of emotional design, and (3) the methods of measuring emotions.

In the first axe, we discussed the concept of emotional design of products by highlighting the basic definitions from the designers’, marketers’ and developers’ perspective.

In addition, we highlighted the emotional significance during the product of process design, where the emotional design of products requires the reactions of the target consumers that drive them to retrieve previous experiences with certain products.

In the second place, some interpretation theories of emotions were explained; such as, Evolutionary Theory, Theory of Design Levels, Mood Theory, Theory of Evaluation, and the Theory of Sociology.

These theories; in fact, focused on the interpretation of the relationship between emotional design of products and consumers’ reactions.

Lastly, we discussed some methods of emotions measuring; such as, the Wheel of Emotions, the Geneva Wheel, the Scale Measurement of Positive and Negative Emotions, and the Scale Measurement for measuring State’s Mood