تأثير اللون على سلوك المستهلك و أهميته في تصميم المنتوجات

Abstract EN

This paper discusses the effect of colors on consumer behavior and its importance in product design through three axes: (1) conceptual presentation of product, color and consumer, (2) the effect of color on consumer behavior, and (3) the importance of color in product design.

The paper concludes that developing the market and attracting new customers or retaining the former customers is currently one of the most important concerns of the marketing interests in the institutions, and the color of the product is the most important element in the marketing process, it is the name or symbol of any trademark, and an integral part of Product.