واقع تطبيق إدارة المعلومات التسويقية في الشركات : شركة كريم السعودية أنموذجا
Other Title(s)
The reality of marketing information management application in companies : Careem Company Saudi Arabia model
Joint Authors
الرابغي، ريم علي محمد
الأنصاري، دلال عبد القادر
Source
Issue
Vol. 2019, Issue 23 (31 Jan. 2019), pp.409-468, 60 p.
Publisher
Arab Federation for Libraries and Information
Publication Date
2019-01-31
Country of Publication
Tunisia
No. of Pages
60
Main Subjects
Topics
Abstract EN
he study tackled the reality of marketing information management in companies dealing with all aspects of the subject including the importance, aims, and functions of marketing information management according to Saudi Vision 2030.
The study problem lied in the following main question: "What is the reality of applying marketing information management in Saudi Careem Co.?" Its objectives focused on studying the reality of applying marketing information management in Careem and the obstacles hinders such application besides measuring the effectiveness of applying marketing information management in the company from viewpoints of marketing department staff.
To achieve these objectives, Was used descriptive analytical approach and method of case study.
The study was based on two tools for collecting information; the first is the codified interview addressed to directors general of marketing in the company.
The second tool is a questionnaire addressed to the staff of marketing department in the company; (10) individuals representing complete community study.
The study revealed several findings including: the reality of applying marketing information management in the company came in "Always" degree in general.
The study showed that staff of marketing department do not agree that there are obstacles against applying marketing information management in the company in general.
However, they stated certain obstacles such as lack of marketing information sources.
In addition, the study revealed that most marketing staff members think that marketing information management in the company is highly .
The study ecommended the company to develop a new section in the organizational structure namely "Marketing Information Management" in marketing department.
Marketing Dept.
is to consider the obstacles hindering the application of marketing information management and seek for solution as well as the regular follow up during application.
The study also recommended the necessity to provide training courses and workshops to current marketing staff in order to increase their sufficiency and informational abilities in general and with regard to research and getting marketing information in particular.
The company also is to look for specialized and qualified human resources in technology and information.
American Psychological Association (APA)
الأنصاري، دلال عبد القادر والرابغي، ريم علي محمد. 2019. واقع تطبيق إدارة المعلومات التسويقية في الشركات : شركة كريم السعودية أنموذجا. اعلم،مج. 2019، ع. 23، ص ص. 409-468.
https://search.emarefa.net/detail/BIM-880641
Modern Language Association (MLA)
الأنصاري، دلال عبد القادر والرابغي، ريم علي محمد. واقع تطبيق إدارة المعلومات التسويقية في الشركات : شركة كريم السعودية أنموذجا. اعلم ع. 23 (كانون الثاني 2019)، ص ص. 409-468.
https://search.emarefa.net/detail/BIM-880641
American Medical Association (AMA)
الأنصاري، دلال عبد القادر والرابغي، ريم علي محمد. واقع تطبيق إدارة المعلومات التسويقية في الشركات : شركة كريم السعودية أنموذجا. اعلم. 2019. مج. 2019، ع. 23، ص ص. 409-468.
https://search.emarefa.net/detail/BIM-880641
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 467-468
Record ID
BIM-880641