فاعلية جودة تقديم الخدمة في تحقيق ولاء المستهلك لسوق خدمة الهاتف النقال بالجزائر : حالة مؤسسة أوراسكوم تليكوم الجزائر OTA

Abstract EN

The service production systems, all of which have been instrumental in winning customer behavior in order to buy the service, researchers in marketing services and believes that the foundation stone for the design of the service and fee models and management can be in the management of this interactive relationship style between the parties to the exchange and in order to improve the quality of orascom telecom foundation services Algeria seeks the latter to design a good model in order to provide an excellent service to the customer in accordance with their needs and desires, based on a set of marketing strategies, which is to provide marketing mix a service optimized for consumers and one of the important elements which are considered active ingredient to attract the customer is the process of providing the service, and that element in order to improve product service provided quality by facilitating the provision of service and movable floor on which they depend entirely positive service organization.