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Halal food and young Muslims’ purchase intention in Indonesia : a case study in Papua province
Author
Source
International Journal of Islamic Economics and Finance Studies
Issue
Vol. 4, Issue 3 (30 Nov. 2018), pp.21-34, 14 p.
Publisher
Centre of Political Economical and Social Research
Publication Date
2018-11-30
Country of Publication
Turkey
No. of Pages
14
Main Subjects
Economics & Business Administration
Abstract EN
The main purpose of this research is to examine the factors influencing young Muslims’ intention to purchase halal food in a non-Muslim majority province in Indonesia, Papua province.
The data were collected from 97 young Muslims using a structured questionnaire.
The research investigates on five factors that affect the intention to purchase halal food using Theory of Planned Behavior (TPB) including attitude, subjective norm, perceived behavioral control and additional variables i.e brand awareness and knowledge.
The internal consistency reliability test indicated that all scale items were proven reliable and valid.
The multiple regression was used to analyze the relationship between independent variables and dependent variable.
The result showed that attitude and perceived behavioral control significantly influenced the intention to purchase halal food among young Muslims in Papua.
Meanwhile, brand awareness, subjective norm and halal knowledge did not show a significant influence towards young Muslims’ purchase intention.
American Psychological Association (APA)
Pratiwi, Ira Eka. 2018. Halal food and young Muslims’ purchase intention in Indonesia : a case study in Papua province. International Journal of Islamic Economics and Finance Studies،Vol. 4, no. 3, pp.21-34.
https://search.emarefa.net/detail/BIM-880831
Modern Language Association (MLA)
Pratiwi, Ira Eka. Halal food and young Muslims’ purchase intention in Indonesia : a case study in Papua province. International Journal of Islamic Economics and Finance Studies Vol. 4, no. 3 (Nov. 2018), pp.21-34.
https://search.emarefa.net/detail/BIM-880831
American Medical Association (AMA)
Pratiwi, Ira Eka. Halal food and young Muslims’ purchase intention in Indonesia : a case study in Papua province. International Journal of Islamic Economics and Finance Studies. 2018. Vol. 4, no. 3, pp.21-34.
https://search.emarefa.net/detail/BIM-880831
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 31-34
Record ID
BIM-880831