استخدام أهم المؤشرات الاقتصادية و التسويقية في تقويم بعض منتجات الألبان في الورش الصغيرة في "محافظة حمص"

Abstract EN

This research aimed to study some economic and marketing indicators to evaluate dairy products in small workshop in Homs governorate in 2010.

Gross data of 68 samples of small –scale milk processors, 58 samples of retailers and 7 samples of wholesalers buyers were used.

Results indicated that the cost of Almichelle cheese manufacturing was the highest among the products, while the least was for diluted yoghurt.

The analysis results also indicated that, for margins the processor was the highest for Alhalom، Almichelle while retailers achieved the highest marketing margin for other products.

Net return indicators showed that retailers achieved the highest for Albaladi and Labneh production while the processors achieved the highest net return for other products.

The study concluded the need to focus on products that generate higher profit rate, manufacturing of a new low-cost products, reduce marketing parties and develop efficient information systems.