الإبداع الإداري كمدخل لتحقيق الميزة التنافسية لمؤسسة موبيليس للهاتف النقال

Abstract EN

Administrative innovation is one of the most important tools for the growth and development of organizations.

However, the existence of creative climate in the organization depends on the extent of adoption of management policies and strategies that will support and develop the administrative creativity.

In this study, we will attempt to determine the contribution and impact of the administrative innovation in the organization to achieve competitive advantage in Mobilis.

and its awareness of the importance and necessity of the existence of administrative innovation, focusing on the availability of creative capabilities and To provide the supporting elements of administrative creativity and overcome the shortcomings and obstacles that prevent its implementatio