دراسة القدرة التنافسية لصادرات زيت الزيتون السوري

Abstract EN

The objective of this research was to identify the potentials of Syrian olive oil exports through studying the current situation of the Syrian olive oil in the world and local markets and the most important factors effecting its competitiveness capabilities in the world markets.

This study was built on analyzing the primary data obtained from the delivered questionnaires, searches lists and personal interviews with the exporting and manufacturing companies (30 companies) of Syrian olive oil.

Some of the economic indicators were calculated to determine the competiveness status in the import markets.

Results indicated that the Syrian olive oil exports had suffered from low competitiveness indicators of production which was 0.12 in the most important import markets for the studied period.

In addition, the increased pricing levels compared with other competitors in the same markets had reached an average of 3083.98 dollars per ton representing 106% of world export price, high production costs, the reduction of the market penetration rate related to Syrian olive oil exports in the most important markets amounted to about 0.245 during the second period of the study.

The low value of the dependence on export indicator compared with the competitive countries where Syria occupied the seventh place .This means that Syria doesn’t have a good export efficiency, lack of marketing researches on the foreign markets, the absence of promotional programs the restrictions applied by the European Union on the exports of Syrian olive oil, lack of access to all distribution outlets due to the dependence of the exported companies on the exclusive agents in the process of distribution and marketing.

The results had recommended that the establishment of a comprehensive database and accurate studies is very necessary for the Syrian exported products, in addition to detailed studies about the major and promising markets to Syrian olive oil exports, iImproving the Syrian business environment to encourage the foreign direct investment to support the competitiveness of Syrian olive oil exports