دور الاتصال التسويقي في حماية حقوق المستهلك الجزائري : دراسة حالة مديرية التجارة لولاية باتنة

Abstract EN

Highlighted in this study to measure the effectiveness of marketing communications practice by the Trade Directorate of Batna in the protection of consumer rights of deception and cheating practices in markets as these are official government agency in charge of consumer protection, the need for consumer education role and protect them from all forms of cheating.