تأثير صورة البلد المنشأ العلامة على الصورة الذهنية للعلامة التجارية

Abstract EN

The purpose of this study is to measure the effect of the country‐of‐origin image on brand image , through the purchase of certain signs of sportswear, by taking a simple random sample of respondents, which were selected from the northwestern region of Algeria.

The results of this paper, which are identical with previous research, support the positive impact country‐of‐ origin image on brand image