التسويق الأخضر كتوجه حديث للمؤسسات الاقتصادية في تحقيق المسؤولية البيئية

Abstract EN

This field of study aims to identify the nature of the relationship between the concept of green marketing and environmental responsibility in the Algerian economic enterprise, by trying to discuss the readiness and the pursuit of the fertial foundation-annaba branch-which is specialised in phosphate nitrogen fertilizer and ammonia industry - to embrace this concept and apply it to the level its marketing policy as well as the attempt to discuss the possibility of the contribution of adopting that in her portrayal of the environmental responsibility of its operations.