تأثير ابتكار التعبئة و التغليف على السلوك الشرائي للمستهلك الجزائري

Abstract EN

The new global economic order today represents the biggest challenge, and the greatest danger to the general global institutions and private institutions of Algeria, this as it contains the complexity and competitiveness and the need for innovation in all levels and areas, and this is what led to the need to search for the latest tools and policies for innovation in products that are displayed in the markets.

among these are followed policies we find packaging that has become the biggest attraction to the consumer about the product, and the largest side depends upon institutions of success and penetration in the local and global markets, but in the current competitive environment and continued acceleration in the modern technologies had to be on this recent innovation in striking cases and containers commensurate with the requirements and needs of the growing consumer and picky maintain it.

accordingly, we find that innovation in packaging has become of the most important pillars of the many successful enterprises, through constant renewal in shape, size and packaging materials, making the consumer in constant anticipation for the better as cover first criterion that is relied upon for the attraction of the product before accessed.