دور تخطيط النقل في إبراز صورة مدينة باتنة كقطب اقتصادي

Abstract EN

The study aim to determine the reality of transport planning in batna city, and it is also interested in evaluating the impact of transport planning on highlighting the image of batna city as a business pole.

transportation planning has been addressed as an independent variable, depending on three variables, namely: the strategic objectives and the transport sector program for 2010-2014, the relationship between supply territorial and transportation planning, the relationship between territorial marketing mix and transportation planning.

the dependent variable is treated by highlighting the city of batna as a business pole, by representing target markets attracted and interested at batna city.

the study population included the total of administrative staff of transport department of batna, a sample will be chosen to collect data and to test the hypothesis of the existence of an effect of transportation planning on the highlighting of batna city as a business pole, and the hypothesis of the existence of differences in the answers of respondents due to the study variables in terms of demographic characteristics of the sample of study.

a questionnaire will be distributed to the sample of targeted employees.

view results a set of recommendations will be provided.