قياس مدى إدماج عناصر المزيج التسويقي في المصارف التجارية الجزائرية من وجهة نظرعملائها

Abstract EN

This study aims to recognize whether commercial banks in Algeria (public and private banks) adopt the seven elements of the marketing mix (product / service, price, promotion, place, physical evidence, personnel, process), and in order to achieve the above-mentioned method, the researcher used a descriptive and an analytical field survey, at the end, the study concluded that banks in Algeria adopt the seven elements of marketing mix but they applied these elements at different positive levels from the view of point of their customers.