تطبيقات التسويق الابتكاري في الشركات الصناعية بمحافظة الخليل : الإشكاليات و المقترحات
Other Title(s)
Innovative marketing applications at industrial companies in Hebron Governorate : obstacles and suggestions
Joint Authors
شويكي، رهام صلاح
جرادات، ناصر محمد سعود سليمان
Source
Issue
Vol. 36, Issue 142 (30 Jun. 2019), pp.127-153, 27 p.
Publisher
Publication Date
2019-06-30
Country of Publication
United Arab Emirates
No. of Pages
27
Main Subjects
Topics
Abstract EN
The study aimed to identify the innovative marketing applications in industrial companies in Hebron governorate in its four fields (product, pricing, promotion and distribution), and uncover the most important obstacles that prevent the implementation of innovative marketing in these companies.
the study society consisted of all the individuals responsible for marketing activities in the industrial companies in Hebron governorate during the period of the study, (717) managers.
for the purpose of the study, a proportional stratified sample of 250 individuals was selected.
the descriptive analytical approach was used to suit the nature of the study and its objectives, and the questionnaire was used as a tool for collecting the necessary data.
the study concluded a set of results, the most important of which is that the companies of sample applied the innovative marketing in its four fields (product, distribution, pricing and promotion) to a medium degree.
the results also revealed many obstacles impeding the implementation of innovative marketing, such as lack of coordination among departments interested in innovative activities.
in light of the results of the study, the researchers recommended that the company seeks to find new markets for its products, increase distribution outlets for customers and the need to find a research and development department for the continuous processes necessary for innovation.
American Psychological Association (APA)
جرادات، ناصر محمد سعود سليمان وشويكي، رهام صلاح. 2019. تطبيقات التسويق الابتكاري في الشركات الصناعية بمحافظة الخليل : الإشكاليات و المقترحات. مجلة شؤون اجتماعية،مج. 36، ع. 142، ص ص. 127-153.
https://search.emarefa.net/detail/BIM-887936
Modern Language Association (MLA)
جرادات، ناصر محمد سعود سليمان وشويكي، رهام صلاح. تطبيقات التسويق الابتكاري في الشركات الصناعية بمحافظة الخليل : الإشكاليات و المقترحات. مجلة شؤون اجتماعية مج. 36، ع. 142 (حزيران 2019)، ص ص. 127-153.
https://search.emarefa.net/detail/BIM-887936
American Medical Association (AMA)
جرادات، ناصر محمد سعود سليمان وشويكي، رهام صلاح. تطبيقات التسويق الابتكاري في الشركات الصناعية بمحافظة الخليل : الإشكاليات و المقترحات. مجلة شؤون اجتماعية. 2019. مج. 36، ع. 142، ص ص. 127-153.
https://search.emarefa.net/detail/BIM-887936
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 150-152
Record ID
BIM-887936