العوامل المؤثرة في استخدام الإنترنت كإحدى أدوات العلاقات العامة في الاتصال المؤسسي : دراسة ميدانية (دائرة التنمية الاقتصادية ، و "دائرة الخدمات و الأشغال العامة" الحكومية، و شركة الخليج للصناعات الدوائية (جلفار)‎، و شركة سيراميك رأس الخيمة الخاصة)‎

Abstract EN

The research aims at identifying the attitudes of public relations practitioners and its management standards towards internet use as a modern communication means in public relations field at government and private institutions in rak, through tracking the factors influencing the internet use which are represented in, internal factors such as users demographic factors, technical ones, characteristics and spread of the internet , its cost, the stages of its acceptance process, internal organizational factors related to the work of organizational departments and other external factors such as economic and organizational ones under which public relations departments operate and use internet as a modern communication technology, and clarify the effects associated with the internet use in of public relations field, as well as identify the trends of public relations departments towards internet proper use as a modern communication technology in their field.

this researcher has adopted an integrated perspective which illustrates the reality of the internet use in public relations, and the factors influencing this use in a some government organizations and private companies in the uae, aiming to enrich this field.