دور العلاقات العامة في فاعلية العمل الدبلوماسي

Abstract EN

Study Problem: The problem of study is summarized in the following main question: What is the role of public relations in the effectiveness of diplomatic work?.

The study was applied to the employees of the Ministry of Foreign Affairs in Riyadh.

The number of valid questionnaires for analysis was numbered (278) during the study period during the academic year 1439 AH.

The study used the analytical descriptive approach, which examines the reality or phenomenon as it is and is concerned as a precise description and expressed in qualitative or quantitative terms.

The questionnaire was used as a data collection tool.

Main results:Members of the study agree with the role of public relations in enhancing the effectiveness of diplomatic work by (83.8%), while they agree with the methods that public relations can use to enhance the effectiveness of diplomatic work by (84%) while they agree that there are obstacles (80.8%).

It was found that they strongly agree on the means to overcome obstacles that limit the effectiveness of the work of public relations in the diplomatic work by (84.2%).

It was found that there were no statistically significant differences at the level of (0.05) and less in the attitudes of members of the study community around the axes of educational level.

The differences between the educational level and the years of experience were found to be statistically significant at the level of (0.05) and lower in the attitudes of members of the study community on the axis of public relations tasks in enhancing the effectiveness of diplomatic work.

The obstacles that limit the effectiveness of public relations in turn enhance the diplomatic work according to different work specialization for the members of the study community who are assigned to public relations.